Search Engine Optimization (or "SEO")
A great deal of rubbish is talked - and written - about Search Engine Optimization. It is the new buzz phrase of the industry. However SEO work to your site is essential. Your web site must be properly optimized for the major search engines or your visitors (and potential clients) simply wont find you. Web site exposure to search engine users is a process that must be done by a professional SEO company who constantly research the continually-changing criteria each major search engine has.
Search Engine Optimization can be broken down into two basic parts:
Strategic Keyword Placement
SEO begins with choosing the right keywords and promoting them properly throughout the web site. A web site won't get a good search engine ranking unless it has site-related keywords placed in areas such as the meta tags, image alternate text, web page title, domain name, visible page content, among many others. There are many other guidelines that must be followed. Basically what it comes down to is providing your web site visitor and/or potential customer with the most relevant content, and scanning a web page for keywords can help the search engines determine your content.
Link Popularity
The second major method of Search Engine Optimization is link popularity development. Link popularity refers to the amount of quality web sites that have links pointing to your site and away from your site. The more quality links there are, the better search engine ranking your site will achieve. This is an extremely important aspect of any search engine optimization and search engine placement campaign and can have dramatic results.
The sheer number of incoming links to your site is not the answer. If, for instance, Sgabo (presently with a Google ranking of 4) links to your site (with, say, a GR of 1), the search engine spiders will be regularly visiting the Sgabo site and checking their links. Then the spider will look at your site. This all, hopefully, explains, why a SEO professional is needed to achieve top rankings on the search engines and we believe that Sgabo, here in Spain, is at the forefront of Search Engine Optimization.
Package 1 - Search Engine Submission
- Search Engine Submission of one URL by hand to the major search engines plus submission to many others by our sophisticated programmes
- Sites submitted within 48 hours of order
- Price: 55 euros (plus IVA)
Package 2 - Search Engine Optimization
- Everything included in package 1
- Optimization of page titles, descriptions, meta tags, and text - up to 5 pages
- Search engine submission of one URL
- One hour of link popularity development
- Price: 450 euros (plus IVA)
Package 3 - Search Engine Optimization
- Everything included in packages 1 and 2
- Advanced html optimization of up to a further 10 pages (includes analysis of keyword density and placement)
- Four hours of link popularity development
- Monthly ranking report on 6 major search engines for your targeted keywords
- Creation of a site map or additional navigation/menu
- Removal of frames
- Graphic quality enhancements
- Organization of pages to meet search engine guidelines
- Organization of content to meet search engine guidelines and/or visitor usability
- Price: 600 euros (plus IVA)
